Fears Associated With Pregnancy And Childbirth Essays - Midwifery

Fears Associated With Pregnancy And Childbirth Melender, H. S. Lauri, S. (1999). Fears associated with pregnancy and childbirth-Experiences of women who have recently given birth Midwifery, 15(3), 178-183. This descriptive study was undertaken to describe fears associated with pregnancy and childbirth. Also to see whether women who have recently given birth feel that their fears were justified. A convenience sample of 20 women, 10 primipare and 10 multiparae were interviewed in the maternity units of two university hospitals in Finland. A qualitative study was used, and data were collected by semi-structured interviews held 2 or 3 days after childbirth. Data interpretation was based on the method of content analysis. The authors found that the most common fears associated with pregnancy and childbirth were concerns with the babys well-being, the course of pregnancy, and childbirth. The fears found expression in different kinds of behaviors, emotions and physical sensations. Many of the participants felt that their fears had not been justified, but some maintained that their fears had been justifiable. The authors conclude that there was much inter-individual variation in the fears associated with pregnancy and childbirth. The findings further verify the importance that diagnosis during pregnancy is undertaken sensitively and that the care-giver remember that pregnant women may have very serious fears associated with pregnancy and childbirth. Critique: This study is timely, and in general, well done. The sample size was small, therefore, generalizations to an entire population cannot be made. The authors have done an adequate job of explaining their findings in understandable terms and document their rationale with a concise literature review. They give an appropriate rational for the convenience sampling of the Finnish women. The discussion is clearly written. The conclusions the authors draw are consistent with the data presented, and they conclude with a well defined point that it may not be essential to try to protect women against these fears, but to give every pregnant women the opportunity to deal with her own fears and to obtain the help she needs in her situation. Medicine

Healthy Eating Essays

Healthy Eating Essays Healthy Eating Paper Healthy Eating Paper Eating is one of the most important activities that people do everyday. â€Å"All humans eat to survive. They also eat to express appreciation, for a sense of belonging, as part of family customs, and for self-realization† (Rodriguez, n.d.). People eat to satisfy their hunger. The nutrients that food can provide also help people become stronger and healthier both physically and mentally. Eating habits differ from one culture to another. Food types and cuisines also vary across countries. However, no matter how different people are when it comes to their eating habits and to the food they eat, it is essential to remember that eating will not be beneficial if this does not include healthy food products. It will also not be beneficial if people do not observe healthy eating habits. Many people question why they need to eat healthy when they have lived their life without doing so but still remain disease-free. What these people do not realize, however, is that some diseases take time to manifest themselves and can only be seen or detected when it is too late. There are numerous benefits of eating healthy, which include preventing the development of â€Å"heart disease, hypertension, diabetes, gastrointestinal disorders, some forms of blindness, and birth defects† (Gilbert, Junge Allison, 2003, p.19). Eating healthy also improves ones mood and outlook in life, which can in turn improve his or her relationships with the people around him or her. It can reduce ones stress levels and can provide the energy to be able to do more things in life (Bruton, 2007). Eating healthier would also decreases the chances of becoming overweight and battling obesity, which is one of the most serious problems that the United States is facing at this time. The number one reason as to why people prefer to practice unhealthy eating is because the food products that are healthy are not as tasty and delicious compared to the food that they normally eat. Further, Weinstein (2004, p.98) indicates that there are three reasons why people choose to eat unhealthy foods: â€Å"(1) they are conditioned to have an emotional attachment to certain foods; (2) they are bombarded by the relentless advertising and marketing campaigns of the manufacturers of these food products; and (3) they have hormonal imbalances.† These things make it difficult for people to change their eating habits and become healthier. Aside from the numerous diseases and illnesses that people may develop from unhealthy eating, they may also develop eating disorders that can affect their growth, development, and mental status. Anorexia is an eating disorder that the person becomes too thin but he or she still does not eat because of fear of getting fat (Medline Plus, 2009). This is a serious eating disorder because anorexia can lead to death. Numerous fashion models have been reported to have died due to anorexia mainly because of the demands of the industry but also because they do not know how to eat properly and healthily. Many teenagers are conscious about their bodies and how they look. They choose not to eat at all to become thinner and lose weight. What they do not know is that this will only make their health much worse. These young people need to be educated that to be able to achieve and maintain the body that they want, they would have to practice healthy eating habits and a positive lifestyle. Another eating disorder is bulimia, which is the act of overeating and then feeling guilty about it afterwards and purging the contents of one s stomach by vomiting or the use of laxatives (Medline Plus, 2009). People who suffer from this type of eating disorder believe that purging themselves will not make them gain weight, which makes overeating acceptable. Overeating allows them to lose self-control and the act of purging is a way for them to compensate for their actions. Like anorexia, bulimia can also lead to death and serious physical and mental problems. Binge-eating is eating in such a way that the person loses self-control and overeats. This leads to obesity. People who are unable to practice good eating habits and eat healthy food products become overweight and obese, which can lead to heart problems and diabetes. Overeating along with an unhealthy lifestyle can make a person overweight and obese. This will make life difficult for the individual because he or she will not be able to do all the things that he or she needs to do and has greater chances of having low self-esteem and confidence because they do not feel good about themselves and how they look.

Athens and Florence Essay Example | Topics and Well Written Essays - 250 words

Athens and Florence - Essay Example Freestanding sculpture became a popular culture amongst artists in Athens between 300 and 400 BCE. Political structures of renaissance Florence comprised of city-states wherein a more or fewer residents shared authority. This made politics slightly core complex for Italy considering the rest of Europe during this era had monarchial structures of government. City-states in Florence made oath-making and duties a world of civil conflicts amongst leaders. By 1425, Florence had a population of 60,000 with twelve artist guilds acting as a foundation for social life. These guilds controlled social influences within Florence through highly held positions. Lastly, culture in renaissance Florence depended largely on wealth. A trend for self-marketing by merchant guilds slowly turned into a cultural feature of Florence and its renaissance benefaction. Wealthy individuals reveled in personal adoration and spiritual prosperity that founded Florence’s culture during the 1400s. The most important similarity between Athens during its golden age and renaissance Florence is their introduction of democratic or representative types of administration, profound literature, and art into their respective regions. The most important difference between these two cities is that Athens serves a model for determining accomplishments made by western cities from the fifth to fourth centuries B.C.E. and Florence used wealth to identify its culture, government, and

B202 TMA01 Essay Example | Topics and Well Written Essays - 2000 words

B202 TMA01 - Essay Example It is applied when there is a new employee who takes a new position in an organization. This process involves a new worker being introduced to his or her managers, supervisors and colleagues. They are also shown new ways of doing things, new environment and the employment conditions to help them learn the job. For instance, at the workplace, one is introduced to the orientation on; the job requirements, office layout, local workplace issues or customs, health and safety information and the workstation. It also involves the use electronic mail and communication system, working conditions, processes and procedures. Apprenticeship is another training program where an agreement is established between a person (apprentice) who wishes to learn a skill and an employer who needs skilled employees. Apprenticeship is an industry -based learning system that involves combining the on-the -job experience with the theory learnt in the classroom. For example in an institution, apprenticeship for learners in a technical classroom may be a continuation from the secondary school system and then followed by successive years of on-the-job-training. When the apprentice completes the specified training period, a certificate of qualification is awarded. Shadowing is the type of training where individuals are given a chance to broaden their knowledge and understanding of a particular role that concerns their current department or other departments. In organizations for instance, it involves making observations on the day to day aspects of the roles, asking questions on various work practices and sharing of the best approaches that can improve on the performance of employees of an organization. Mentoring is the kind of developmental relationship whereby a person who has a long experience in a given field of study assists a person with less experience. At the workplace for instance, mentoring can take place in form of interacting face to face with persons that need constant help on how to carry out their activities. Coaching is a way through which a group of people are directed, instructed and trained with the aim of achieving a particular goal or the development of specific skills. For instance, when people are directed, it involves motivational speaking while training may involve the attending of workshops, seminars and supervised practice (Carter, and McMahon, 2005: 192). Job rotation is a situation whereby there is a lateral transfer of employees among the different positions and tasks within the workplace with the aim of acquiring different skills and responsibilities. In job rotation, the workers are given an opportunity to learn several different skills and perform those duties for a specific time period. In essence, job rotation enables individuals to gain some experience at the various phases in a business to expand their perspectives. For instance, at the senior management it may be done in readiness for a succession plan while at the lower management level job rotation may be done to ensure skill enhancement and also promotions. Tesco Supermarket It is a British supermarket with profits surpassing over billions of dollars. It has employees who are over 400,000 in number and the number of stores exceeds 3,720. It generally deals with foods, drinks, software, financial services, insurance, dental plans, electronics, clothing and internet services. Training at Tesco

Military appts Essay Example for Free

Military appts Essay Doctors appointments are missed each and every day by people who either forget to show up or choose not to call and cancel their appointment. One of the reasons why it is best to try and keep your doctors appointment is because it is the polite thing to do. Would you arrange a job interview with a company you were serious about working for but then fail to show up? No, not in the civilian world. It is very important to schedule routine doctor appointments regularly to ensure proper treatment as needed to care for my health as an injured soldier. I schedule my appointments so I can work on treating my injuries physically and mentally so when I medically retire I can hope for a better future of recovering and living a healthy life with a greater chance of being alive a lot longer than if I didnt take proper treatment. If I didnt think appointment were important than I would see my health go downhill and the recovery would be nearly impossible. Its very important to be on time to my appointments because if I were late I wouldnt receive the proper treatment I need, I would be taking time away from another soldier that thinks his appointments are just as important for his treatment and it wouldnt be fair to anyone, including myself and my healthy life and another reason is because it is my place of duty while in the military. When scheduling appointments you do not want to miss them for a number of reasons. If you miss the appointment, you are not only wasting your doctors time. You could also place your health at risk if you do not start your treatment as quickly as possible. It is rude to your doctor and you are not following through with treatment thats important for your health. Someone who also needed treatment sooner could have had the opportunity to be seen if I was going to schedule and miss my appointment. One of the primary concerns with missed appointments is that they limit access to care for multiple patients. When patients fail to appear for their appointments or they dont call and cancel in advance, its kind of hard to have enough appointments to meet the health-care needs of other patients. Making an appointment is the same as guaranteeing you will be somewhere at the agreed upon time. Just as you expect a provider to be there as scheduled, the provider expects you to be there as well. The dental office supports hundreds of members a day and works hard to keep the process of seeing Soldiers flowing smoothly. Missing an appointment interrupts that process and creates unnecessary additional work for schedulers, providers, and staff. Our goal is to support the organization that supports us by meeting all appointments. Although I can understand your missing an appointment because of recent distractions, there is no valid excuse for missing an appointment. We must find a way to make sure you dont miss future appointments. People use a variety of methods but they all share one thing in common: they all realize, at the moment they make the appointment, that they have made a promise to be present at a certain time and place and must find a way to make sure they meet their obligation. Some people have established methods that they use over and over such as writing the appointment down in an appointment book and reviewing it daily. Others write it down on a sticky note and put it somewhere where they will see it every day to remind them of the impending appointment. I will not dictate the method you use because our goal is to make sure you meet all future appointments and the method I suggest may not work for you. You must choose a method that works for you and ensure you make all future appointmets because further missed appointments will result in more severe action and affect your career.

Isolation Through Symbolism in Nathaniel Hawthorne’s The Scarlet Letter :: essays research papers

Isolation Through Symbolism in Nathaniel Hawthorne’s The Scarlet Letter   Ã‚  Ã‚  Ã‚  Ã‚  A symbol is an object used to stand for something else. Symbolism has a hidden meaning lying within it; these meanings unite to form a more detailed theme. Symbolism is widely used in The Scarlet Letter to help the reader better understand the deep meanings Nathaniel Hawthorne portrays throughout his novel. He shows that sin, known or unknown to the community, isolates a person from their community and from God. Hawthorne also shows this by symbols in nature around the town, natural symbols in the heavens, and nature in the forest.   Ã‚  Ã‚  Ã‚  Ã‚  First, two symbols in the town show how sin isolate people. In the first chapter there is a plant that stands out, â€Å"But on one side of the portal, and rooted almost at the threshold, was a wild rosebush, covered, in this month of June, with its delicate gems† (46). It stands out as wild and different among the grass and weeds as Hester does in the Puritan town. She wears her scarlet letter as the rosebush wears its scarlet blossoms. Later in the book Arthur Dimmesdale and Roger Chillingworth (Hester’s unknown husband) discuss a strange dark plant that Chillingworth discovered. â€Å"I found them growing on a grave that bore no tombstone, nor other memorial of the dead man, save these ugly weeds that have taken upon themselves to keep him in remembrance. They grew out of his heart, and typify, it maybe, some hideous secret that was buried with him, and which he had done better to confess during his lifetime† (127). Here there is a man whos e sin was not publicly discovered while he was alive. This person tried to keep wrongdoing a secret by hiding it within himself. Yet the sin was too strong to hide and later reveled after his death. There remains nothing honorable about the place where this person lies, but the weed that grew out of the blackness of this person’s heart.   Ã‚  Ã‚  Ã‚  Ã‚  The next area is a symbol in the heavens. This occurs during the second famous scaffold scene. Dimmesdale, Hester, and Pearl are on the scaffold when, â€Å"a light gleamed far and wide over all the muffled sky. It was doubtless caused by one of those meteors† (150). â€Å"The minister looking upward to the zenith, beheld there the appearance of an immense letter-the letter ‘A’- marked out in lines of dull red light† (152).

Ritz – Carlton

?The case â€Å"The Ritz- Carlton: Managing the Mystique† deals with the strategic marketing decision of how the hotel chain should continue its operations in order to satisfy its customers more. By overcoming the challenges of being one of the top ranking hotels in the world and hiring the right people to do so, the success of your marketing startegy would be inevitable. In this way Ritz- Carlton could potentially increase its sales and and expand in different countries.Therefore, this case will deal with possible solutions and ways of operating in order to create hotel uniqueness and gain a cometitive advantage compare to other five- stars hotels. Ranked as the best luxury hotel chain in America out of thousands others, for the past years it still provides the same exceptional standard of quality, comfort and fittings (Power, 2012). The essence of the Ritz Carlton experience lies in the quality of the service provided by the company which is also the intangible product the c ompany is selling.The manager makes sure that the service is tailored to the individual and is earnest and helpful. Every guest and employee is treated with respect and the general managers pay special attention to every visitor from the moment of airport picking until the moment the visitor leaves the hotel. An essential part of the service process is the guest recognition procedure, part of the service quality indicators (SQIs) which when implemented â€Å"creates a sticky relationship† between the guest and employee, in particular or the hotel, in general.The staff’s responsibility is to make each â€Å"guest feels well when they leave† and create an unforgettable, personalised experience which satisfies even the most discerning visitors. Moreover, the company also recognize the technology as a key to a high service level. It is something that the customer expects to receive when stays at a five- star hotel. In order for Ritz-Carlton to be a leader in what it is selling, the company has realized the need for continuous improvement of its core competences by placing total quality management (TQM) as a central point in their strategy implementation.It has to concentrate on hiring the right people who enjoy looking after other people, and provide a pleasant environment for them to work in. Moreover, the hotel-chain improves its weak areas based on the feedback it receives from evaluators when applying for awards. Moreover, the ability to satisfy all kind of customer’s claims makes them more loyal. In this situation, the Ritz- Carlton manages to fill the customer gap by providing the customer’s expectations, what he believes should receive, and at the same time his perceptions, what he gets in addition (Wilson, 2012).This rise some challenges for the hotel manager, such as the ability to close the other four gaps called provider gaps. The first one of which is to not knowing what customers expect, which applies the difference between the customers expectations and the company’s understanding of them. In order to overcome this challenge a more direct contact with the guests of the hotel is needed. In particular, establishing strong and long- term relationships with regular customers and satisfying their needs in every moment.To succeed in this, interviews and surveys could be conducted among the customers to establish their requirements and expectations. Afterwards, building a system with all of their responses would contribute to stay closer to them. Therefore, to conduct all the relevant information, the empowered and front line people play an important role. In the hospitality management, the communication between the manager and his employees plays and important role to avoid establishing a gap. As a second provider gap is considered not selecting the right service quality designs and standards.In order to deliver the highest quality service, the service design and the company’s performa nce standards should be developed in a way to reflect the customer expectations and perceptions. The new plan should be focused on customer driven design and together with it meeting the employees needs. The third gap is not delivering service designs and standards. As being developed in the second stage of the customer gap system, now the firm has to succeed in delivering the new way of serving its guests. The employees should be selected effectively to complete their obligations.They should have the right characteristics to complete the job. Conflicts on the workplace should be avoided as well as the inability of team work. Moreover, appropriate systems and facilities should be developed and provided, to follow if all the factors for achieving the high standard level of service are in place. The last but not the least provider gap is not matching performance to promises. The marketing advertisement plays an important role in this stage. By creating an advertisement with promotion of over- promising services, the customer expectations also increase and it is difficult to meet the standards you cannot provide.This interactive marketing strategy might be created together with external companies to communicate effectively with current and potential customers (Wilson, 2012). To create the same policy in every of the Ritz- Carlton hotels, the top manager has to follow the same policy and stick to the same standards in order to create a successful business chain. This will result in customer loyalty concerning every hotel location and will build a better reputation for the company. Therefore, to create a uniquness in its services, the famous luxury hotels are known as the ones who treats its guests as royalties (Michelli, 2008).This something is called â€Å"The Ritz-Carlton Mystique. † Being in any of the seventy worldwide locations gives you the opportunity to see the art of service. By creating a data with all the customers perceptions, Ritz- Carlton wins a high reputation among its competitors. However, in order to collect this data and proceed it in a right way, the company relies on its employees who are the one next to the people and contributing to their memorable experience. The reason for being one of the most successful chains is that Ritz- Carlton look for things that most companies ignore and then uses its findings in a unique way to attract more people.Another characteristic of the company’s policy is the meetings organized to share relevant information for providing better services, this has a positive impact on the whole organizational process as well as the team work within the employees. In the case example of the family in Bali, the impact it has on the work performance is really significant and the easiest way to reach all thousands of employees all around the world. It reinforce the actions in everyone and contributes to the service values.The high quality, standardised service could be considered as an impo rtant factor in the luxurious hotel business. It creates uniquenessness and something that makes people feel valued. That is also the reason why in establishing the company’s key success factors, Ritz- Carlton puts on first place the mystique followed by employee engagement, customer engagement, product service excellence, community involvement, and financial performance. The employeers are playing an important role of the Mystique strategy. The popular chain is really careful in selecting its staff and at the same time training them.Moreover, they expect from them a high engagement with their job because this would result in a lower management turnover, fewer safety incidents, and higher profitability and productivity (Gallup, 2007). As a customer- driven company, the hotel chain builds its success on factors such as service characteristics, where the business meets all customer needs and create a product and competitive advantage. Moreover, it focus on the strategy characte ristics, where the human resource management in the face of the employees take place in the operations.Process and marketplace characteristics are defined as marketing based to establish the best way of presenting the business potential (Wilson, 2012). Therefore, the best hotels in the world started launcing their loyal programmes in order to survive the downturn. Ritz- Carlton aim has always been to build a loyalty in its customers habits. The company is striving for broadening its customer base, increasing the cometitiveness of its service, motivate a profitable behaviour together with increasing its market share . The loyalty program is truly build on the customer feedback in demanding the world- class respect.It provides services from airline tickets to unique traveling experiences and adventures which no other luxury hotel chain would be able to provide. Moreover, the loyal programme is personal for each of Ritz’s clients. It is customised towards his prefernces and expe ctations for experencing a memorable holiday. This is another proof that the company is totally based on the idea of customer- driven policy. The Ritz- Carlton is succeeding in exceeding the guests expectations in every aspect. But the question is how exactly it reaches this success compared to other top brand hotels?It pays attention on its internal resources and by doing that is manages to build a good reputation among the customers and attract new ones. Moreover, by creating programs to train its employees and empower them with the mission to satisfy their guests, contribute to their job satisfaction and the recognition of feeling part of the organization. However, to be known from the people who are potential customers but are not part of the loyal programme, a special marketing communication channel should be created. Nowadays, the marketing communications have become really complex way of reaching customers.The term is part of the whole marketing strategy and could be defined as the promotion aspect of the â€Å"Marketing Mix†. Specifically it applies the practice of advertisement through mass- media, websites, cinemas and etc. Moreover, it is a really important aspect of how the branding image would be build in order to reach the right potential target group. At the moment, Ritz- Carlton is using different, unstandard approach to reach the attention of its future guests. It is going back to old style brochures sent by classic post. It is producing a high quality, perfectly designed cards, honourly signed by the CEO of the company.This is a good way to promote its unique service for luxury chains. However it should straighten its positions according to the services marketing triangle (Wilson, 2012). It applies the theory of the involvement of the employees, customers and the company for the creation of a successful marketing communication. By starting with the external marketing communication, including advertising, corporate websites, sales promo tion and public relations and continuing with interactive ones, for instance, personal selling, customer service interactions or in particular concentrating on the customers habits.In order to avoid miscommunication and successfully create a promotion channel, these two factors should be linked together. The way of doing this is by having a third sector, internal marketing, which assures that the communication line is accurate. The things that are mentioned in the company and explained to the employees should be matching with what are the customer demands. The whole combination is called the services marketing triangle (Wilson, 2012). In order to establish more effective way of promoting its unique services, Ritz- Carlton would meet some challenges in its strategy.Since the service is intangible it is more difficult to reach its consumers and convince them in the uniqueness of what is being offered. The company should assure that they make clear what is differating them from all the competitors and what is the advantage of purchasing their services. Therefore, they should be really accurate in the information which is provided in the promotion material, and assure they would provide the same thing they are claiming in their announcement. Ritz- carlton may use the approach of grabbing the first attention.It could create an advertisement which pop up online and a a link which is going to lead the user to further information. In this way, the company wins an advantage of providing knowledge to the people who are not aware of the luxury services. As a final challenge the marketing communication strategy should be coordinated with the operations of the company to achieve its optimal goal. Employees should be train in a way to meet the company’s requirements. The advantage that Ritz- carlton is providing to its employees is the opportunity of highly educated training program.The program called, The â€Å"Seven Day Countdown† is the training process con ducted by the hotel-chain to familiarize the newly recruited employees with the organizational system and it happens one month after they get hired. The first two days consist of â€Å"orienting employees to the Ritz–Carlton culture and values† as well as having the opportunity to learn more about your department, meet your colleagues and get to know them through various group exercises and activities. Additionally, the importance of self-teaching and guest satisfaction is highlighted and the Gold Standards of the company are presented.The next five days are devoted to the training and development of the specific skills required to perform the job in each division through trial runs or mocking activities which represent a realistic situation an employee might face. Even though this process defines what Ritz-Carlton believes in and has become an integer part of its strategy, Collin expressed his concern that these seven days are too short and suggested to be extended in order for the hotel to open at a higher occupancy rate and â€Å"to reach 80% occupancy in a shorter amount of time†.Four Seasons is a severe competition for Ritz-Carlton and the occupancy rate gap between the two rivals is getting smaller with every year. As is stated in the article even though the company is able to satisfy 92% of its customers, 8% are dissatisfied for certain reasons. Based on customer feedback, the hotel-chain can determine the reasons for this percentage and adjust accordingly. Since both parties’ decisions need to be taken into account I believe that McBride should add one more day to the standard seven day programme.This particular day which can take place before the trial and mocking days, should include a training of new employees on how to deal with people from different cultural backgrounds. This might as well have been one of the reasons why some people were dissatisfied – maybe a person from the stuff acted in a certain way without realizing that he/she offended a guest. Moreover, the employees hired for the job are also from different cultures and have different perceptions of dealing with a problem.These cultural differences could be presented in the form of case studies or group activities. Another thing which should be included in this extra day should be ethics and teaching future staff what is right and wrong as well as what is an acceptable and unacceptable behaviour. The financial implication for Ritz-Carlton of extending the training process would be an increase in the pre-opening budget in the corresponding section. This means more trainers will be required with relevant knowledge on the topics for that extra day or the participating ones will be paid extra.Moreover, by training its employees through its learning programme, Ritz- Carlton wins an advantage in developing new employees’ ideals. However, it causes some internal and external changes in the environment, due to the developing of new culture. The result, however is worth it as trained employees do not require so tight control from a managerial side as they would be aware what is expected from them. Moreover, as feeling part of the team they would optimise their performance and that would result in more benefits for the chain.They are trained in working efficently as well as effectively. The advantages that Ritz- carlton provides to its employees is the opportunity to grow and learn from the best. This contributes to their job performance and commitment. Moreover, this will result in a higher quality service and will create a competitive advantage for the company In conclusion, it could be derived that Ritz- Carlton has to meet some challenges in order to stay on the top of the luxurious hotel chain business. As with its high class service, it manages to satisfy even the most demanding customers.However, in order to keep its positions it has to straighten its marketing communication channels to reach more custom ers. The company could take an action of developing an online marketing campaign to inform about its locations and exclusive offers. It should keep its advantages of providing the Ritz- Carlton Mystique since it creates a uniqueness of being their customer. Moreover, focusing on promoting it as a competitive advantage will higher the company’s turnovers. Overall, the success of the Ritz- Carlton hotel chain will remain the same if it continues its development with the years.